Heat pump

A standardized bidirectional interface enables automated lead transfer to Buderus, while you are always kept informed about the current status of the lead thanks to feedback attributes.

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This blueprint helps you efficiently implement your B2C heat pump business together with Buderus and, if desired, your own trade partners.
Why should you choose this blueprint for your heat pump sales?
  • Ready to use immediately: No time-consuming project planning phase – with this blueprint, you are up and running in no time and can start selling heat pumps right away.
  • A trusted brand since 1731: With nearly 300 years of innovation, Buderus is a reliable partner for heating systems in both existing buildings and new construction.
  • Fully automated data exchange: All relevant data flows automatically via the standardized interface – without manual intervention or additional personnel requirements.
  • Focus on your core business: We handle the processing for you, allowing you to focus entirely on your core business.
  • ‍Benefit from our trade network: Use our regional specialist partners and gain access to an established, quality-assured network that allows you to scale quickly.‍
  • Flexibly scalable: Whether you are starting with a few leads or growing rapidly – the blueprint adapts to your needs.

Your benefits

  • Commission per heat pump sold: Benefit from every heat pump sold without having to invest your own resources.
  • End-customer offer: Position yourself to your end customers as a modern, innovative utility company in the growing heat pump market and sustainably increase customer loyalty.
  • Cross-selling: Throughout the customer journey, you can offer additional electricity tariffs or other services to build long-term customer loyalty.‍
  • Sustainable ranking optimization: By covering relevant keywords and using well-crafted landing pages on your website, Google will rank you higher for many search terms, which boosts your reach.
Process details
Process details

1. Inquiry and online qualification

Quickly generate leads via our standardized click-through process and collect all relevant customer and building data.

2. Automatic lead transfer to Buderus

You retain control over which leads are transferred to our specialist partner, Buderus. Alternatively, you can receive the leads yourself and coordinate with your own partner contractors.

3. Buderus as a system expert

Once the lead is accepted, Buderus acts as your fulfillment partner through its network of specialist contractors. This begins with the targeted, automated distribution of the lead to qualified Buderus partners who handle the execution. Alternatively, you can use the leads for your own partner network.

4. Transparency thanks to a bidirectional interface

Our bidirectional interface gives you full transparency regarding the status of your leads, which is automatically updated in your dashboard.

5. Strengthen your existing partner network

Would you like to use your own partner network to sell heating solutions? No problem! Register your partners with Buderus so that all leads are processed through your network.

The blueprint includes a journey, including journey automation, as well as Buderus products with price indications. The journey automation generates a quote and triggers data exchange via webhook. The lead is then sent to the Buderus lead management tool backend for automated processing.

IMPORTANT: As this is a standardized integration, please contact Buderus directly after installation to clarify the scope of your collaboration. Furthermore, individual steps should only be adjusted or deleted in coordination with Buderus, as the interface may otherwise cease to function.

Your contacts:

Bernd Müller – Head of Key Account Management, Energy Suppliers Germany
bernd.mueller12@buderus.de
+491737584774

Leon Prieß – Onboarding Manager
leon.priess@epilot.cloud
+4915228037768

Journeys in this Blueprint
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The key features of this blueprint
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New version available

Heat pump

Categories
Energy solutions
Sub-categories
Heating
Information
Version
v1.0.0
Last Updated
August 4, 2026
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